Want Your Daughter to be an Engineer? Better Watch What You Say!
“Girls do as well as or better than boys in high school math and science and many of them are well prepared and hard working but would not consider a STEM career. Why? Maybe they are getting the wrong messages. Possibly even from you! Come learn from the latest research on why there are so few women in the Sciences, Technology, Engineering and Mathematics (or STEM) and see what you as parent, educator, and employer can do. Come learn how early career choices are made, the threats girls pursuing STEM careers face, and how to change societal dialogue and behaviors that hinder girls in their pursuit of STEM careers. Hope to see you there.”
This is the new title and abstract to my keynote address for the Expanding Your Horizons (EYH) Parent-Educator Program, March 3rd 2012, where I will be presenting the latest research on women in engineering and the sciences. Traditionally this program has attracted about 70 parents to this 500 girl event. To bring in more parents and educators, the EYH organizers will be marketing the parent program for the first time. This new marketing approach was the inspiration for the title “Want Your Daughter to be an Engineer? Better Watch What Your Say!”. Time will tell if more parents stay to hear the research – instead of just dropping their daughters off – or if the new direct mailings to educators will entice them to spend a little time on a Saturday morning to hear the research. In any case, I look forward to presenting the latest material to the parents and to see if we can make inroads with the San Diego County educators.