Advancing the Image of Engineering One Audience at a Time


This website’s aim is to highlight women’s achievements in Science, Technology, Engineering and Mathematics (STEM) and to offer a ready resource to parents, educators, employees, managers and students to advance and promote the image of engineering. You will find marketing research on How to Promote Engineering, the social research on Career Factors that influence women’s career decisions, and Best Practices in recruiting and retaining women in STEM. Parents and educators will find ready Resources to introduce the world of engineering to their students and local San Diego based engineering activities. (Page last updated Nov 2, 2016)

My passion is to build awareness of the societal conditioning that impacts our views of success and to provide tips on building confidence and persistence. My goal is to demystify the unwritten rules for success and build a better support network for women in STEM. Here are a few recommended GENDER-SOCIAL RESEARCH BOOKS & MEDIA. Feel free to contact me for further information or to set up a speaking engagement:


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